YouTube Announces TV Initiative With 100 Niche Channels

October 28 – The Hollywood Reporter
By Paul Bond, Georg Szalai

The Google-owned site's partners include BermanBraun, WWE, HSN, Ashton Kutcher and Amy Poehler.

In a low-budget early effort to compete with satellite and cable TV providers, YouTube announced Friday that it has partnered with several entities to roll out television-style channels with professionally produced shows that will strike a sharp contrast to the short videos of crazy cats, skateboard wipeouts and other amateur content that made the site famous.
 
The online TV channels will be programmed by the likes of BermanBraun, FremantleMedia, Shine Group, The Wall Street Journal, pro skateboarder Tony Hawk and actors Ashton Kutcher and Amy Poehler.

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